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The tech stack behind tracking-first PPC

The public version of the systems I use for Google Ads, analytics, automation and reporting. Enough to show the operating model, without turning the site into a build manual.

Operating Model

Ads, tracking, data and automation in one layer

The tools matter because they make the commercial signal cleaner. Campaigns are only one part of the system.

Paid media

Platforms and partner tools used for acquisition, shopping and channel expansion.

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • Performance Max and Smart Bidding
  • Producthero CSS
  • ClickTech Microsoft Ads vouchers

Tracking and analytics

The measurement layer that decides what Google and the business should believe.

  • GA4 and Google Tag Manager
  • Consent Mode v2
  • Enhanced conversions
  • Offline conversion uploads
  • Looker Studio dashboards
  • Search Console data

Data warehouse

For ecommerce and serious lead-gen, reporting needs to move beyond platform dashboards.

  • BigQuery
  • Order lines and transaction IDs
  • Google Ads, Microsoft Ads and Meta imports
  • Klaviyo data
  • Supermetrics and Weavely
  • Product-level LTV analysis

Automation

Routing, enrichment and backup logs for leads, quotes, reports and tracking operations.

  • n8n self-hosted
  • Pabbly Connect
  • ActivePieces
  • Pipedream
  • Make.com
  • Server-side webhook workflows

AI analysis layer

Used for analysis, QA, research and warehouse interrogation. Bidding stays with Google Smart Bidding.

  • Codex Pro
  • ChatGPT Plus
  • Claude
  • Gemini Pro
  • OpenRouter and Straico
  • Perplexity

Landing pages and web

Fast pages and clean form flows for paid traffic, especially when the main site is too slow or awkward.

  • Custom static HTML
  • WordPress with Kadence
  • LiteSpeed and QUIC.cloud
  • Cloudflare and Workers
  • First-party form handling
  • Cal.com booking flows

Consent and server-side tracking

Consent-aware measurement and recovery of useful conversion data where the stack supports it.

  • Conzent.net
  • Cookiebot
  • Tracklution
  • Meta CAPI
  • TikTok, Reddit and Snapchat pixels
  • First-party attribution cookies

Business systems

The operational stack around client communication, billing, CRM and secure delivery.

  • Attio CRM
  • HubSpot and Zoho client systems
  • Google Workspace and Office 365
  • QuickBooks and Wise
  • BunnyDoc and Bitwarden
  • Fathom and Wispr Flow
Principle

The stack is only useful if it improves the signal

Tools do not fix weak strategy by themselves. They are useful when they make it easier to capture what happened, validate what it was worth and feed the right signal back into Google Ads.

That is why this stack is built around first-party lead capture, transaction IDs, BigQuery, consent-aware tracking and clear reporting rather than another dashboard that repeats the same platform claims.

Hardware and working environment

  • M1 Max MacBook with 64GB RAM
  • Ryzen 5900X desktop with 96GB RAM
  • RTX 2060 for local experimentation
  • Hetzner VPS for self-hosted services
  • Cloudflare Tunnel for public service routing

Need this kind of PPC infrastructure?

Send the current account and tracking situation. I will tell you whether the next step is campaign work, tracking repair or a proper data layer.

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