★★★★★
"An absolute lifesaver in helping us set up event and conversion tracking for our website and ads platforms."
AI-powered Google Ads agency with tracking built in
Google Ads management for ecommerce and lead-gen brands where PPC, landing pages, offline conversion feedback and BigQuery reporting work as one system.
20+ yearsDigital marketing, analytics and lead-gen systems.
5.0 Google ratingBased on 24 public reviews.
Ads + dataGoogle Ads, GTM, GA4, BigQuery and automation.
Clean signalsOffline conversions, order lines and LTV analysis.
★★★★★
"Cleaned up my Google Ads and made sure the conversion tracking was working properly."
★★★★★
"His breadth and depth of knowledge of SEO and analytics is unrivalled."
Services
Campaign management with the tracking built in
Google's bidding system already sees the auction. The weak point is usually the advertiser's data layer, conversion quality and landing page path.
Google Ads Management
Search, Shopping, PMax and brand control with a simple structure that lets Smart Bidding learn.
PPC Tracking
Click IDs, enhanced conversions, consent-aware tagging and qualified lead feedback.
Ecommerce Warehouse
BigQuery reporting that joins paid media, email, transactions and full order lines.
PPC Landing Pages
Custom static pages with first-party forms, fast load times and clean attribution capture.
Philosophy
Do not bolt a weaker agent on top of Smart Bidding
Google Ads is already an auction-time AI system. It sees signals that external tools never receive. The work is not to micromanage bids from the outside. The work is to make the goal clean enough for Google's system to optimise toward.
That means proper conversion tracking, revenue validation, qualified lead feedback, LTV analysis and landing pages that match intent.
Read the guideIntentSearch, Shopping, PMax and landing-page behaviour.
CaptureFirst-party form and order dataSubmitted leads, transactions, order lines and click IDs.
LogQuality layerLead review, suppressed junk and product-level value checks.
ScoreGoogle Ads feedbackQualified conversions and ecommerce value fed back.
OptimiseCase Studies
One lead-gen system. One ecommerce warehouse.
Both are anonymous, but specific enough to show the operating model.
AdLPLeadAds
Lead quality
Anonymous lead-gen tracking rebuild
Custom landing pages, first-party lead logging, attribution capture, quality scoring and server-side qualified conversion uploads.
Every leadLogged before external tools
QualifiedConversions fed back
ReviewableBad leads can be corrected
Product LTV
Cohorts
Anonymous ecommerce LTV warehouse
Google Ads, Microsoft Ads, Meta, Klaviyo, transaction IDs and full order lines joined in BigQuery.
LTVBy first product purchased
MERAcross paid and email
ClaimsStress-tested in warehouse
Guides, tools and analysis
Practical analysis for tracking-first PPC
A home for Google Ads feature analysis, calculators, tracking checklists and plain-English PPC infrastructure guides.
New customer quality is the first PPC KPI
ROAS is useful, but only after you know what kind of customer paid media is buying.
Why Claude should not run your Google Ads
Smart Bidding has auction signals external agents do not see.
PPC tools
Calculators, graders and competitor research tools for paid media decisions.
PPC analysis
Dated commentary on Google Ads, automation, tracking, consent and reporting changes.
Want the right PPC plan?
Send the current state. I will tell you whether this is a management problem, a tracking problem or a data problem.