PPC tools
Practical calculators, graders and research tools for checking the commercial logic behind paid media decisions.
Useful public tools
These are built to teach the tracking-first PPC approach while giving you something useful to work with.
ROAS and CPA calculator
Work backwards from margin, contribution and target CPA. CPC is treated as a guardrail, not the main strategy.
Google Ads preview
Preview responsive search ad assets and catch headline or description length problems before upload.
PMax lead quality checker
Check whether Performance Max is learning from qualified opportunities or low-value form fills.
PPC landing page grader
Paste a landing page URL and get an AI-assisted audit of message match, CTA clarity and conversion path.
Competitor ad intelligence
Enter a competitor URL and get transparency links, pulled ad records where available and PPC research notes.
LTV by first product template
A practical ecommerce framework for analysing lifetime value from order-line data.
Tools help, but tracking decides what Google learns
If the account is optimising to weak goals, fix the conversion feedback before scaling spend.