About
I am a freelance digital analytics and Google Ads consultant based in County Limerick, Ireland. I have 20+ years in digital marketing, a BEng in Computer Science from the University of York, and previously co-founded Data Bowl, a lead-generation SaaS platform. I exited in 2020 by selling my stake to the other founders.
My work is built around one idea: paid media only scales when the commercial signal is clean. For lead-gen, that means Google should learn from qualified enquiries, not every form fill. For ecommerce, it means revenue, transaction IDs, order lines and LTV should be visible outside each platform's self-reported dashboard.
I do not use AI to second-guess Google's auction system. I use modern tooling to build the measurement layer Google needs to make better decisions.