PPC analysis
Opinionated notes on Google Ads features, paid media automation, first-party data and the tracking layer behind better decisions.
Latest analysis
Use this section for dated commentary when platform changes are worth interpreting for lead gen or ecommerce.
State of Paid Media 2026: automation guardrails
Published 1 June 2026. A practical response to Can-Do Digital's report on strategy, first-party data, broad match and profit-first measurement.
Google Marketing Live 2026: lead gen and ecommerce takeaways
Published 1 June 2026. A practical read on AI Max, YouTube, commerce, agents and measurement without the launch-event fluff.
Google Ads feature notes
Published 31 May 2026. A standing framework for deciding what changed, who it affects, what to test and what to ignore.
Tracking and consent updates
Published 31 May 2026. Consent Mode, enhanced conversions, server-side tracking and API import changes.
Data warehouse investigations
Published 31 May 2026. Platform claims, attribution gaps, channel overlap and product LTV.
Need analysis of your own account?
The useful question is not what the platform claims. It is whether the spend created valuable demand.