Google Ads performance dropped
PMax, Search or Shopping performance has shifted and the account does not explain why.
Paid media diagnostic
When your ads, GA4 or tracking numbers stop making sense
Get a fixed-price review from a Google Ads and analytics specialist who runs paid traffic for his own advisory business too. No theory deck. A clear diagnosis, the likely fix, and what to do next.
20+ yearsDigital marketing, analytics and lead-gen systems.
5.0 Google ratingBased on public client reviews.
Ads + analyticsGoogle Ads, GTM, GA4, BigQuery and automation.
Own ad spendAdvice tested on live acquisition channels, not just client theory.
What this is for
For the point where the dashboard is not telling the truth
Most PPC problems are not solved by another campaign tweak. They are solved by finding which signal is wrong, missing, duplicated or optimised toward the wrong commercial outcome.
GA4 revenue or leads look wrong
Conversions are missing, duplicated, misattributed or disagree with the backend numbers.
Lead quality is polluting bidding
Google is optimising toward form fills, but the sales team knows many of them are junk.
How I look at it
The auction is automated. The business signal usually is not.
Google already has auction intelligence. The diagnostic looks at whether your account is feeding that system clean commercial data: real revenue, qualified leads, consent-aware tracking, offline conversion feedback and landing pages that match the promise in the ad.
Read the Google Ads automation guide →IntentSearch terms, audiences, ads, landing page path.
FindSignalGA4, GTM, click IDs, consent, form/order data.
TestActionWhat to fix, stop, consolidate or feed back.
DecideDiagnostic scope
What you get back
The point is to reduce uncertainty. If the issue needs implementation, you will know what it is and what the fix should cost before committing further.
Access review
Ads, GA4, GTM and relevant platform context. Read-only is enough for a diagnostic unless a live fix is agreed.
Fault isolation
Where the number breaks: tag, consent layer, import, attribution, campaign structure, landing page or backend mismatch.
Written recommendation
Clear findings, priority order and the implementation path if the account needs a fix rather than just a decision.
Request a diagnostic
Send the messy version. I will tell you what is actually worth looking at.
Useful starting points: ad account symptoms, GA4 mismatch, recent site changes, consent banner changes, conversion import issues, lead quality problems, or "we do not trust the numbers".
Good fit
Already spending on paid media, or about to launch with enough risk that clean tracking matters.
Bad fit
Looking for free training, speculative agency pitches or an unpaid look-over without a defined scope.