Ecommerce PPC with revenue data you can actually use
Google Ads, Shopping and Performance Max work better when revenue, margin, order lines and new customer quality are visible outside the platform screenshot.
ROAS is useful, but not enough
In-platform ROAS can be inflated by brand demand, returning customers and attribution overlap. Ecommerce accounts need to know whether paid media is acquiring new profitable customers or just harvesting demand that already existed.
What this service includes
- Google Shopping, Search, Performance Max and brand campaign review.
- Conversion tracking checks for GA4, Google Ads and ecommerce purchases.
- Product feed and Merchant Center issue triage.
- New versus returning customer reporting.
- Brand versus non-brand split reporting.
- Order-line analysis, first product LTV and product-level quality signals.
- BigQuery reporting where the account needs durable commercial truth.
Best fit
This is a good fit when the account is already spending enough that blended ROAS no longer answers the real question. If you need to know which products create good customers, which campaigns drive new demand and which sales are mostly brand capture, the data layer needs to improve.