Tools and PPC feature analysis
A home for calculators, checklists and analysis of the latest Google Ads, Microsoft Ads, Meta, GA4 and tracking changes.
Useful diagnostic tools
Quick public tools for checking the commercial logic behind PPC decisions before digging into the account.
ROAS and CPA calculator
Calculate ROAS, CPA or CPL, breakeven ROAS and contribution after ad spend. CPC is a secondary guardrail.
Google Ads preview
Preview responsive search ad assets and catch headline or description length problems.
PMax lead quality checker
Decide whether Performance Max is learning from real opportunities or junk form fills.
PPC landing page grader
Paste a landing page URL and get an AI-assisted audit of message match, CTA clarity, mobile experience and conversion path.
Competitor ad intelligence
Enter a competitor URL and get ad library links, SEO clues, likely PPC angles and AI-assisted ad starts.
LTV by first product template
A practical ecommerce framework for analysing lifetime value from order-line data.
Feature analysis pipeline
Use this section for fast analysis when Google Ads, GA4, Microsoft Ads, Meta or Klaviyo changes something material.
State of Paid Media 2026: automation guardrails
A practical response to Can-Do Digital's report on stronger strategy, first-party data, broad match and profit-first measurement.
Google Marketing Live 2026: lead gen and ecommerce takeaways
A practical read on AI Max, YouTube, commerce, agents and measurement without the launch-event fluff.
Google Ads feature notes
What changed, who it affects, what to test and what to ignore.
Tracking and consent updates
Consent Mode, enhanced conversions, server-side tracking and API import changes.
Data warehouse investigations
Platform claims, attribution gaps, channel overlap and product LTV.